Advantage Restaurant Equipment
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Advantage Restaurant Equipment is a leading dealer of new and used restaurant equipment, serving the Central Florida region and the broader Southern United States. Their mission is to provide high-quality restaurant equipment and supplies to businesses seeking affordable and reliable solutions.
Advantage Restaurant Equipment aimed to establish itself as the go-to provider for restaurant equipment in Florida and the Southern U.S. However, the brand faced challenges with low digital visibility, limited search engine rankings, and suboptimal website engagement among key demographics (ages 55-64 and 65+). Additionally, the company sought to increase brand awareness and engagement on social media to drive further conversions.
1. Targeted Search & Awareness Campaigns
Intent-Based Search Campaigns: We launched high-intent Google Ads campaigns, targeting restaurant owners actively searching for equipment.
Awareness-Driven Advertising: We implemented Microsoft Advertising and Google Display campaigns to boost regional awareness and increase brand visibility.
2. Website Optimization & User Experience (UX) Enhancement
Improved Website Usability: We optimized the site structure and content layout, making it more user-friendly for key demographics.
Industry Benchmarking & Engagement Strategy: Recognizing that the industry average engagement rate for restaurant/industrial service websites was 60%-70%, we focused on improving engagement rates among the core 55-64 and 65+ demographics.
3. Social Media Strategy & Meta Advertising
Developed & Executed a Comprehensive Social Media Strategy on Meta (Facebook & Instagram) to increase brand engagement and awareness.
Brand Awareness Campaigns: Ran highly targeted Facebook and Instagram ads, achieving an impressive $0.11 cost-per-click (CPC)—well below industry benchmarks.
Follower Growth & Engagement: Increased Facebook page followers by 10% week-over-week, driving consistent audience expansion.
Conversion Performance: Meta campaigns contributed to a 65% month-over-month increase in conversions, further amplifying revenue growth.
Results
Higher Engagement Rates:
Ages 55-64: Increased from 57% to 62%.
Ages 65+: Improved from 61% to 73%.
Stronger Organic Search Performance:
Google SERP Ranking Improvement:
Q1: Average page result at 51.
Q3: Improved to page 32.
Page-One Ranking for Key Southern Florida Search Terms: Achieved first-page rankings for high-value restaurant equipment keywords in the region.
Increase in Organic Traffic:
Organic website visitors grew from 11% to 27%, driving more qualified leads and potential customers.
Social Media & Paid Media Success:
Meta Ads (Facebook & Instagram) CPC: Achieved a low $0.11 CPC, maximizing budget efficiency.
10% Weekly Growth in Facebook Followers, increasing brand engagement.
65% Month-over-Month Growth in Conversions, further strengthening revenue impact.