Transformational Language Coaching
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Transformational Language Coaching is a boutique language coaching service specializing in personalized Italian language instruction. Their mission is to provide tailored coaching that enhances language fluency through immersive and customized learning experiences.
Transformational Language Coaching sought to increase brand awareness in the North American market while simultaneously improving conversion rates. However, their landing pages had high bounce rates (90%), and they lacked strong visibility in search engine rankings. Additionally, their paid media efforts were underperforming, with a higher-than-ideal cost-per-click (CPC) and limited reach.
1. Content Optimization & SEO Enhancement
Content Refinement: We streamlined landing page content, removing distractions and directing visitors toward key conversion actions.
Keyword Strategy & UX Enhancement: We integrated high-impact search terms such as "Italian language teacher" and "personalized Italian coaching," ensuring stronger Google and Bing search visibility. Additionally, we enhanced the user experience (UX) with engaging lifestyle imagery to strengthen brand trust and appeal.
2. Strategic Paid Media & Email Marketing Campaigns
Google Ads Optimization: We developed and launched a highly targeted paid media campaign, optimizing keyword bids and ad placements to maximize engagement while lowering CPC.
Email Re-Engagement Journey: A personalized email marketing strategy was implemented to re-engage inactive users, leveraging behavioral triggers and segmentation to drive higher retention and conversion rates.
Results
Bounce Rate Reduction: Decreased from 90% to 55%, improving user retention.
Higher Engagement: 32% week-over-week increase in page engagement rate.
Conversion Growth: 62% month-over-month increase in conversion rates.
Top SERP Rankings: First-page ranking on Google & Bing for "Italian language teacher" and other relevant search terms.
Paid Media Efficiency: Optimized ad performance led to a $1.28 CPC, significantly lower than the $2.40 industry benchmark for education services.